Ashley announces Augmented Reality and Virtual Reality app retail strategy

Ashley Furniture Industries, the world’s largest manufacturer of furniture and North America’s largest furniture retailer, announced today that they are pursuing a company-wide Virtual Reality (VR) and Augmented Reality (AR) strategy to enable consumers to create interior layouts and experience living spaces in 3D.

“Augmented and Virtual Reality are essential to our growth and vision for the future,” said Todd Wanek, Ashley’s President and CEO. “Our data shows that a combination of 3D visualization, seeing, touching and feeling actual products, combined with the consultation of our knowledgeable salespeople, will lead to a stand-apart customer experience that is location-flexible.”

Read the full press release.

More coverage:

  • Home Accents Today: Ashley Furniture partners with Marxent on Virtual Reality initiative
  • Dayton Business Journal: Kettering tech company lands deal with large retailer
  • Yahoo News: Ashley Furniture implementing AR and VR to help customers experience living spaces
  • Chain Store Age: Furniture retailer to bolster shopping experience with Virtual Reality
  • Home Furnishings News: Ashley Furniture Launches Augmented and Virtual Reality Initiative
  • Dayton Daily News: Kettering techology drives furniture giant’s strategy
  • Woodworking Network: Ashley Furniture goes virtual

Industry group participation

Home Furnishings Association
National Kitchen and Bath Association
City of Hope

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VR/AR Association