After the success of last year’s digital X-ray experiment, which allowed users to see through the clothes of models in its catalog, outerwear retailer Moosejaw is out with another body-revealing Augmented Reality app.

The Sweaty & Wet App, available for iOS and Android devices, is best operated by two people. One needs to hold a copy of Moosejaw’s summer catalog which, when seen through the lens of the app, is transformed into a virtual water gun. Read More

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