“What does digital transformation really mean in retail?” asks online news portal Bold Business in their piece, Transforming The Future Of Retail Using AI And VR. To get answers, Bold talked to 3D Cloud CEO Beck Besecker about how retailers are using new digital tools and strategies to better serve their customers.

“So, there’s a statistic out there that something like $70 billion in home renovation projects never get started because consumers don’t feel like they have the confidence to know what the end-product is going to look like,” Besecker explains. “So, using the new space of 3D Augmented Reality, which means being able to place an object, a digital object into real space or Virtual Reality where you can design an experience and put on a headset.”

Read the rest of Bold’s piece here.

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Home Furnishings Association
National Kitchen and Bath Association
City of Hope

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