Augmented Reality (AR) and Virtual Reality (VR) firms have been investor favorites for a few years now, and Inc. magazine wanted to know why. For their story, “Here’s Why Investors Are Pouring Cash Into AR and VR Startups,” Inc. looked at AR and VR as discrete solutions, each with their own upside and future potential. On the VR side, that means potential real estate applications and breakthroughs in education.

When it comes to Augmented Reality, Inc. sees Apple’s announcement of ARKit at the June 5 Worldwide Developers Conference keynote as a major turning point for the technology, which it values at $83 billion by 2021. The magazine then turns to 3D Cloud CEO Beck Besecker, who told CNBC the ARKit announcement was a “game changer” for AR because, “it will help to embed the tech into everyday life.”

“(This) could theoretically add a 4th dimension to how we experience the world. Once Apple starts integrating AR into the most popular apps, like email, texting, photos, maps, and music, it will bring AR into our lives in a deep and meaningful way on a daily basis,” Besecker said.

Read more of Inc.’s piece on AR and VR investors here.

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