The top 15 furniture retailer reports a +150% leap in AR usage since upgrading their 3D product exploration tools with WebAR for every configuration in their catalog. 

La-Z-Boy, a pioneer in the furniture industry, has just launched its next-gen 3D product configuration and WebAR OnDemand technology, now available on la-z-boy.com. Powered by 3D Cloud™, the innovative tech initiative is part of La-Z-Boy’s Century Vision strategic plan.

Aimed at delivering the transformational power of comfort with a consumer-first approach, La-Z-Boy is investing in a range of innovative new shopping and brand experiences for both digital platforms and brick-and-mortar shopping environments. The upgraded product configurations and the addition of appless AR provide an immersive brand experience that bridges online product research with the in-store experience.

With over 29 million possible configurations quickly and readily available to consumers, WebAR OnDemand brings a new level of convenience to shoppers who want to research, configure, and plan furniture purchases online before visiting a physical retail location.

“AR is table stakes for today’s furniture shopper. La-Z-Boy customers love it, so we set out to provide AR for every buyable option in our highly configurable catalog.” – Jill Brown Thomas, Senior Director of Digital Commerce at La-Z-Boy

See it in action!

Read the full press release about La-Z-Boy’s next-gen 3D product configuration with WebAR OnDemand™ here.

Industry group participation

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Home Furnishings Association
National Kitchen and Bath Association
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