The top 15 furniture retailer reports a +150% leap in AR usage since upgrading their 3D product exploration tools with WebAR for every configuration in their catalog. 

La-Z-Boy, a pioneer in the furniture industry, has just launched its next-gen 3D product configuration and WebAR OnDemand technology, now available on Powered by 3D Cloud™, the innovative tech initiative is part of La-Z-Boy’s Century Vision strategic plan.

Aimed at delivering the transformational power of comfort with a consumer-first approach, La-Z-Boy is investing in a range of innovative new shopping and brand experiences for both digital platforms and brick-and-mortar shopping environments. The upgraded product configurations and the addition of appless AR provide an immersive brand experience that bridges online product research with the in-store experience.

With over 29 million possible configurations quickly and readily available to consumers, WebAR OnDemand brings a new level of convenience to shoppers who want to research, configure, and plan furniture purchases online before visiting a physical retail location.

“AR is table stakes for today’s furniture shopper. La-Z-Boy customers love it, so we set out to provide AR for every buyable option in our highly configurable catalog.” – Jill Brown Thomas, Senior Director of Digital Commerce at La-Z-Boy

See it in action!

Read the full press release about La-Z-Boy’s next-gen 3D product configuration with WebAR OnDemand™ here.

Industry group participation

Home Furnishings Association
National Kitchen and Bath Association
City of Hope

Recognized by experts in tech growth and security

Google Cloud Partner
Gartner Cool Vendor
Rocket Companies
VR/AR Association