6 ways In-House Interior Design teams are using 3D to improve the customer experience

In-house interior design teams are turning to 3D Cloud Room Planner to get more efficient, improve their presentations, ensure fit, deliver realistic project visualizations, and to collaborate with clients to finalize purchases.

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This article covers the top 6 ways In-house interior design teams are using the 3D Cloud Room Planner for everything from design presentation to ensuring order accuracy and furniture fit.


Here are 6 ways that interior design teams from major retailers like La-Z-Boy, Joybird, and Design Within Reach are using 3D to improve the in-house interior design experience.

1. Design presentations with buyable, customized products

When it comes to winning a sale, presentations are everything. Designers invest significant effort in turning inspiration into reality for their clients. The ability to create exciting design presentations with customized buyable products makes a huge difference.

Combining fabric swatches, line drawings, and mood boards can be messy and confusing for customers. With the 3D Cloud Room Planner, a designer can customize buyable products and see them all in the context of their personal floorplan: one app, one picture-perfect presentation.

2. Order accuracy

Visual configuration means fewer ordering errors. 3D Cloud Room Planners can house an unlimited number of fabrics and show real-time availability, simplifying the ordering process and ensuring accuracy. Once a product is configured, it’s easy to add the configured product to an e-commerce cart or download a product spec sheet. Customers always know exactly what they’ll get.

During a design presentation, the designer can browse through fabrics and make final choices with a customer, making the experience collaborative and fun.

3. Furniture fit

One of the top reasons for returns is products being too small, too big, or with an incorrect configuration. 3D Cloud Room Planner can help reduce returns and ensure that a given sectional configuration or conversation grouping will work in a specific space.

The dimension tools within the planner allow you to check distances between products and surrounding walls to check for scale, allow for proper walkways and ensure the room flows well without obstructions.

“Building a room with Design from Photo gives the customer a sense of what works and doesn’t work in the space. It helps them make buying decisions with a greater sense of confidence.” – Robert Hopps, National Senior Director Sales and Operations for Macy’s

4. Renders for project visualization

While mood boards, sketches, and 2D presentations can communicate ideas and generate excitement, nothing compares to seeing an Instant Render of a designed space.

Furniture shoppers love seeing their inspirations and ideas translated into their own floorplan. A photorealistic rendering of a room design before the final purchase can help shoppers to confirm their choices, make last-minute changes, and lead to a sense of psychological ownership.  The best part? Designers using 3D Cloud Instant Renders see higher close rates and larger basket sizes.

“The 3D room planner tool enables our customer to recognize their own room, creating an immediate emotional attachment.”  — Dominic Milanese, vice-president of retail for Ballard Designs.

5. Customer collaboration

The 3D Cloud Room Planner is a start-to-finish tool. Start with approximate dimensions and do a quick first draft, involving the customer in the design process from the start. Once the design is complete,  it’s fast and easy to provide multiple options for review before confirming selections with a customer.

Customers can maintain access to their 3D project even after their project is approved and purchased. Once they have their 3D room plan in hand, they can continue to evolve and add to their space over time, share the project with friends and family, or post it on social media.

“Guests feel more confident about their planned purchases. Our designers love how quickly the tool lets them plan a space – right before the guest’s delighted eyes.”  — Dominic Milanese, vice-president of retail for Ballard Designs.

6. Efficiency – One tool for inspiration, design, rendering, and ordering

Efficiency is built into the 3D Cloud Room Planner. With everything in one tool, designers can work more efficiently. The ability to store projects, create presentations for customers, generate full product spec sheets, and see retail pricing to give the customer an estimated price.

Instead of jumping back and forth between multiple design and presentation tools, designers can spend time doing what they love — designing beautiful, unique and functional spaces for their clients.

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Ready to try the 3D Cloud Room Planner?

The data is clear. When retailers are able to provide visual configuration and ordering tools to interior designers, they win with larger basket sizes and higher close rates. 3D Cloud Room Planner simplifies the design process while arming interior designers with a complete design and ordering system that improves project efficiency, reduces returns, and increases customer happiness. View our best practices guide to see how others are using 3D renders across their company.

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