The Leading 3D Platform for
Furniture and DIY Retailers
We make it easy for consumers to buy highly configurable products
At 3D Cloud, we simplify the purchase process through advanced 3D product visualization, making it easy for consumers to customize and configure their choices. As the trusted technology partner for some of the world’s premier furniture and home improvement retailers, we deliver scalable and high-performing solutions that enhance customer experiences.
Our Story
In 2011, brothers Beck and Barry Besecker founded 3D Cloud to give retailers an easy way to create, manage, and use 3D content across all use cases, making immersive retail experiences more accessible at scale. Today, 3D Cloud digital asset management software and 3D product visualization applications are central to the exciting, leading-edge shopping experiences provided by top furniture and DIY retailers and manufacturers.
Originally called Marxent Labs, the company name was changed to Marxent in 2013 and 3D Cloud by Marxent in 2021. In 2024 the company was re-named 3D Cloud.
Our vision
3D Cloud is the world’s most advanced 3D digital asset management software purpose-built for furniture and home improvement retailers and manufacturers. Our vision is to make buying highly configurable products as intuitive as buying an airline ticket online. Join us in pioneering the future of retail, where every customer is a creator.
Fast facts
2015
3D Cloud DAM v1.0
100+
Employees
$3B+
3D-Enabled Sales
+10M
3D Products Served
Leadership team
Beck Besecker
Founder, CEO, Chairman
Barry Besecker
Founder, CTO
Rick Hanley
CFO
Sonia Schechter
CMO
Leigh Davidson
Managing Director, International
Kris Petersen
CPO
Marc Fratello
VP of Business Development
Shawn Rothery
Executive Director
Jeff Cowgill
Executive Director
Vince Kilian
Executive Director
Board members and investors
Ed Woiteshek
Board / Investor
Jared Stastik
Board / Detroit Venture Partners Rep
Arnie Bellini
Board / Investor
Dan Gilbert
Investor
Jonathan Gordon
Board / Investor
Work at 3D Cloud
Grow with us! At 3D Cloud, we are looking to hire talent with a history of creativity, strong work ethic, and portfolios that speak for themselves. We value team players with grit, consistency, and generosity who are curious to learn and take on new challenges. Visit our Careers page below.
