About Us Mobile Device

The Leading 3D Platform for
Furniture and DIY Retailers

We make it easy for consumers to buy highly configurable products

At 3D Cloud, we simplify the purchase process through advanced 3D product visualization, making it easy for consumers to customize and configure their choices. As the trusted technology partner for some of the world’s premier furniture and home improvement retailers, we deliver scalable and high-performing solutions that enhance customer experiences.

About Us Tablet Device
Our Vision

Our Story

In 2011, brothers Beck and Barry Besecker founded 3D Cloud to give retailers an easy way to create, manage, and use 3D content across all use cases, making immersive retail experiences more accessible at scale. Today, 3D Cloud digital asset management software and 3D product visualization applications are central to the exciting, leading-edge shopping experiences provided by top furniture and DIY retailers and manufacturers. 

Originally called Marxent Labs, the company name was changed to Marxent in 2013 and 3D Cloud by Marxent in 2021. In 2024 the company was re-named 3D Cloud.

 

Our vision

Beck and Barry Besecker

3D Cloud is the world’s most advanced 3D digital asset management software purpose-built for furniture and home improvement retailers and manufactures. Our vision is to make buying highly configurable products as intuitive as buying an airline ticket online. Join us in pioneering the future of retail, where every customer is a creator.

Fast facts

2015

3D Cloud DAM v1.0

100+

Employees

$3B+

3D-Enabled Sales

+10M

3D Products Served

Leadership team

Beck Besecker

Beck Besecker

Founder, CEO, Chairman

Barry Besecker

Barry Besecker

Founder, CTO

Rick Hanley

Rick Hanley

CFO

Sonia Schechter

Sonia Schechter

CMO

Leigh Davidson

Leigh Davidson

Managing Director, International

Kris Petersen

Kris Petersen

CPO

Marc Fratello

Marc Fratello

VP of Business Development

Shawn Rothery

Shawn Rothery

Executive Director

Jeff Cowgill

Jeff Cowgill

Executive Director

Vince Kilian

Vince Kilian

Executive Director

Board members and investors

Ed Woiteshek

Ed Woiteshek

Board / Investor

Jared Stastik

Jared Stastik

Board / Detroit Venture Partners Rep

Arnie Bellini

Arnie Bellini

Board / Investor

Dan Gilbert

Dan Gilbert

Investor

Jonathan Gordon

Jonathan Gordon

Board / Investor

Work at 3D Cloud

Grow with us! At 3D Cloud, we are looking to hire talent with a history of creativity, strong work ethic, and portfolios that speak for themselves. We value team players with grit, consistency, and generosity who are curious to learn and take on new challenges. Visit our Careers page below.

Work at 3D Cloud

Industry group participation

AHFA Logo
Home Furnishings Association
National Kitchen and Bath Association
NADRA
City of Hope

Recognized by experts in tech growth and security

Google Cloud Partner
AICPA Award
Gartner Cool Vendor
Forrester
Rocket Companies
VR/AR Association