Early results show that nearly 10% of shoppers customize a configuration, with approximately eight pieces per design and a 30% add-to-cart rate.
CITY Furniture today announced the launch of the 3D Cloud Sectional Configurator on CITYfurniture.com. The hybrid shopping experience enables customers and sales associates to create and customize sectionals, review dimensions, download screenshots, and place configurations into a real-world context using WebAR OnDemand.
The goal is to drive more sales by enabling both customers and associates to create custom configurations of any size (including nine-piece sectionals) and complete the purchase online or in-store.
“Customers can explore options, confirm live measurements, and see the fit at home before they buy. 3D Cloud has been an excellent innovation partner as we continue to raise on customer experience.” – Andrew Koenig, CEO of City Furniture
See the 3D Cloud Sectional Configurator in action!
Try it out on CITYFurniture.com
- Select a sectional. Visit a CITYMod sectional product page. Click on “Build your own” to open the sectional configurator.
- Add components. Choose pieces like the CITYMod Armless Chair, CITYMod Itable Media Console with Storage Drawer, and leg or right chaises until your layout is complete.
- Customize and confirm. Pick a color (White, Beige, Green, Blue, Dark Gray, or Light Gray) and check live measurements as you adjust the design.
- Save and buy. Download a screenshot, view the configuration in AR, add to cart, and place your order.
Read the full press release.
