PARIS — (BUSINESS WIRE) — Today 3D Cloud, the leading 3D visualization platform company for furniture and kitchen cabinet retailers and Decod, the European leader in CGI lifestyle imagery, announced a partnership to convert Decod’s photo-realistic CGI 3D lifestyle images into assets for 3D Cloud’s real-time 3D Room Designer, Augmented Reality, and Virtual Reality applications.

With 3D Cloud’s recent expansion into the United Kingdom and France, the partnership offers an efficient and innovative approach to serving European retailers. Going forward, retailers who work with Decod will be able to convert any CGI 3D model into a real-time 3D model for use with 3D Cloud applications, providing significant cost savings along with content consistency.

“We’re already working with some of Europe’s most respected retail brands and they expect a lot from the 3D content we deliver. Reusability has become critical while standards for quality and realism have remained rigorous,” said Thomas Griffoin, Founder and CEO at Decod. “The partnership with 3D Cloud allows us to ensure that Decod client assets work beautifully everywhere — from print advertising and e-commerce to Virtual Reality and Augmented Reality.”

“People want to design the way they shop: from photos,” said Beck Besecker, CEO and Co-Founder of 3D Cloud. “Decod’s CGI work is some of the finest in the industry, and this partnership allows their customers to purchase assets once and put them to use on any platform.”

Decod has partnered with major retailers like Leroy Merlin,, John Lewis Partnership, DFS, Otto, and Roche Bobois. U.S.-based 3D Cloud teamed with Macy’s for the largest nationwide VR rollout in U.S. history, and also works with major European retailers to deliver premium 3D content experiences to customers however and wherever they shop.

“Decod is well-known for excellence, and we are pleased to be partnering with them as a part of our European expansion,” Besecker said.


Decod is a home decor digital agency based in Paris, European leader in 3D modelisation and CGI for e-commerce. Decod develops B2B and B2B2C solutions for Home Furnishing, Decoration, Real Estate, Luxury and Fashion sectors. The company’s strength is a unique capacity in Europe to produce a very large volume of 3D content, as well as a full range of 3D services and solutions including an integrated creative department. Decod’s business extends to the United Kingdom, France, Benelux, Germany, the US and Russia. Partners include Leroy Merlin, Adeo,, TheConranShop, Yellow Korner, DFS, Harveys, Loaf,, John Lewis, Arlo&Jacob, Wayfair, Otto, Unibail-Rodamco, Rémy-Cointreau, Lancel, Hermès.

About 3D Cloud

3D Cloud is the leading 3D visualization platform for furniture and kitchen cabinet retailers. The most innovative retailers depend on 3D Cloud to help them reduce returns, sell more merchandise, and enhance the customer experience. 3D Cloud’s patent-pending Photo to Floorplan™ feature helps customers design how they shop – directly from inspirational photos. Marxent offers 3D applications for every point in the customer journey including Augmented Reality, Virtual Reality, 360 Product Spins and 3D Room Designer with Photo to Floorplan™. Innovative retailers and manufacturers such as Macy’s, Bob’s Discount Furniture, Jerome’s Furniture, American Furniture Warehouse, AZEK Building Products, Macy’s, and American Woodmark use Marxent’s solutions. Learn more at

Read the original release here.

Industry group participation

Home Furnishings Association
National Kitchen and Bath Association
City of Hope

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VR/AR Association