CNBC’s Courtney Reagan reports the highlights of her interview with Macy’s CEO Jeff Gennette at the Shoptalk Conference, including the company’s big push into Virtual Reality for furniture retail. Jump to 1:30 in the video below for the Virtual Reality portion.

In addition to CNBC, Macy’s Shoptalk announcements have received widespread coverage throughout the media. Here’s a sampling:

The Verge: Macy’s is using VR instead of AR to sell furniture, by Chaim Gartenberg

Fortune: Macy’s Ramps Up Tech Push With Virtual Reality and Personalized Online Shopping, by Phil Wahba

VentureBeat: Macy’s will use VR to sell furniture in 50 stores by summer, by Jeremy Horwitz

USA Today: Macy’s will let shoppers use mobile app to skip the sales clerk, scan and pay for products, by Mike Snider

Engadget: Macy’s will use VR to let shoppers ‘see’ furniture in their homes, by Tim Seppala

Wall Street Journal: Can Retailers Keep Pace With Shoppers?, by Sarah Nassauer

Retail Dive: Macy’s CEO: Heritage won’t bring the company into the future, by Corrine Ruff

Marketing Daily: Macy’s Rolls Out Mobile Checkout; Adds AR, VR, by Sarah Mahoney

HomeWorld Business: Macy’s Rolls Out Mobile Pay, Furniture VR Initiative, by Greg Sleter

Industry group participation

Home Furnishings Association
National Kitchen and Bath Association
City of Hope

Recognized by experts in tech growth and security

Google Cloud Partner
Gartner Cool Vendor
Rocket Companies
VR/AR Association