CNBC’s Courtney Reagan reports the highlights of her interview with Macy’s CEO Jeff Gennette at the Shoptalk Conference, including the company’s big push into Virtual Reality for furniture retail. Jump to 1:30 in the video below for the Virtual Reality portion.
In addition to CNBC, Macy’s Shoptalk announcements have received widespread coverage throughout the media. Here’s a sampling:
The Verge: Macy’s is using VR instead of AR to sell furniture, by Chaim Gartenberg
Fortune: Macy’s Ramps Up Tech Push With Virtual Reality and Personalized Online Shopping, by Phil Wahba
VentureBeat: Macy’s will use VR to sell furniture in 50 stores by summer, by Jeremy Horwitz
USA Today: Macy’s will let shoppers use mobile app to skip the sales clerk, scan and pay for products, by Mike Snider
Engadget: Macy’s will use VR to let shoppers ‘see’ furniture in their homes, by Tim Seppala
Wall Street Journal: Can Retailers Keep Pace With Shoppers?, by Sarah Nassauer
Retail Dive: Macy’s CEO: Heritage won’t bring the company into the future, by Corrine Ruff
Marketing Daily: Macy’s Rolls Out Mobile Checkout; Adds AR, VR, by Sarah Mahoney
HomeWorld Business: Macy’s Rolls Out Mobile Pay, Furniture VR Initiative, by Greg Sleter
