Ballard Designs’ new app interacts with print catalog

Home furnishings and accessories retailer Ballard Designs has launched Ballard+, an app that enables the user to browse and shop the retailer’s print catalog using image recognition technology. The free app, which features “tap-to-buy” shopping, product details and reviews, multiple image viewer and social sharing, works with Ballard’s December 2012 early winter issue. Read More