“A regular outdoor retailer would put out a regular catalog,” Eoin Comerford, senior vice president of marketing and technology said. Moosejaw credits the X-ray app, of which there have been 250,000 downloads, with driving a 37 percent sales increase during Thanksgiving weekend. Originally featured in the Boston Herald.
Retailer with Jaw-dropping App Heads to Natick
Published: 01/11/2012 | Updated: 05/14/2024