VIDEO: Augmented Reality Event (ARE2012) ABC7 interview

Barry Besecker, 3D Cloud CTO, talks about Augmented Reality and creative marketing at ARE2012, the Augmented Reality Event. Besecker was at ARE demoing the Moosejaw X-ray app. “[Moosejaw] came to us and said we’d like to fulfill every boy’s fantasy and put x-ray specs in our winter catalog,” Besecker said. “Either people are really excited or really upset when they realize that it doesn’t work on real people.”