The 3D Cloud 3D Commerce Index, Q2 2026 provides enterprise engagement and conversion benchmarks for 3D room planners, 3D product configurators, 360 spins, and Augmented Reality. It higlights continued growth in project-based shopping and interactive 3D commerce experiences.
Based on anonymized performance data from more than 40 retailers representing over $10 billion in annual 3D commerce sales, the quarterly benchmark provides retailers and manufacturers with objective benchmarks for measuring the performance of interactive 3D shopping experiences.The latest edition shows continued consumer demand for visualization-led shopping experiences, with room planners generating longer engagement, modular configurators driving strong purchase intent, and 3D visualization continuing to help shoppers make more confident buying decisions.
Inside this article:
3D Cloud 3D Commerce Index background and objectives
The 3D Cloud 3D Commerce Index is a quarterly benchmark report designed to help retailers and manufacturers measure the performance of interactive 3D shopping experiences.
The report aggregates anonymized performance data from enterprise 3D commerce deployments and provides objective benchmarks for engagement, conversion and digital commerce performance.
“Interactive 3D has become a core part of how consumers research,
plan and purchase complex products. The 3D Cloud 3D Commerce Index
gives retailers a way to benchmark their performance against the
broader market and understand where they have opportunities to
improve customer engagement and business results.”Beck Besecker, CEO and Co-Founder of 3D Cloud
3D Commerce Index Q2 2026 methodology
The 3D Commerce Index, or 3DCi, is a composite index of 3D application performance across 40 major retailers in the U.S., Europe and APAC, with a gross merchandise value of over $10 billion in 3D commerce sales annually.
The report benchmarks enterprise 3D commerce performance across leading home furnishings, kitchen, bath, office / contract furniture and home improvement retailers.
Room planners drive project-based shopping
Room planners averaged nearly 20-minute sessions in Q2 2026, demonstrating sustained customer engagement with project-based shopping experiences.
Room planners also generated a 29.7% project save rate, underscoring the growing importance of giving shoppers the ability to plan, save and return to larger projects.
- Nearly 20 minutes Average room planner session
- 29.7% Project save rate
Modular configurators show strong buying intent
Modular configurators achieved a 16% add-to-cart rate and a 2.2% purchase conversion rate in Q2 2026, demonstrating strong buying intent for configurable products.
- 16% Add-to-cart rate
- 2.2% Purchase conversion rate
Product configurators support personalized selling
Product configurators continued to drive customer engagement while supporting personalized product selection and quote generation.
360 spins and Augmented Reality build confidence
360 spins and Augmented Reality remained effective ways to help shoppers visualize products before purchase, increasing confidence in higher-consideration buying decisions.
Benchmark your 3D commerce performance
The complete Q2 2026 3D Cloud 3D Commerce Index includes best-in-class benchmarks, category-specific performance metrics and industry trends to help retailers evaluate and optimize their digital commerce experiences.
Download the complete Q2 2026 3D Cloud 3D Commerce Index
Explore the latest enterprise benchmarks for interactive 3D shopping experiences across room planners, configurators, 360 spins and Augmented Reality.
Download the complete 3D Cloud 3D Commerce Index, 2H 2026