3D Cloud Platform
3D Visual CPQ: Visualize, Configure, Price and Quote
Not a standalone tool - 3D Visual CPQ connects your product and pricing data to every 3D Cloud application, so every configuration, price, and quote comes from one source of truth.
"Configuring a complex product should be as intuitive as booking an airline ticket or building an Instacart order."
What is 3D Visual CPQ?
3D Visual CPQ (Configure, Price, Quote) combines interactive 3D visualization with rules-based configuration, dynamic pricing, and BOM generation, helping customers and sales teams visually configure complex products while pricing and product rules update automatically.
Your data is the source
CPQ is only as accurate as the systems behind it. 3D Cloud Integrations connect your product, pricing, and order data so that configuration and quotes reflect what is sellable today.
- PIM — product attributes and variants
- ERP — SKUs, availability, cost
- Pricing — list, contract and promotional
- Ecommerce & CRM — cart, quote, opportunity
How it works
3D Visual CPQ workflows connect your systems, apply your rules and pricing, and quote accurately everywhere.
3D Visual CPQ and 3D Cloud Applications
Every application shares the same configurable product data, pricing, business rules and enterprise integrations — so the quote is the same whether it starts on a product page or in a store.
Why it matters
When a complex product is easy to see and easy to price, more customers finish the configuration themselves. Sales associates stop relying on catalog expertise, orders go out right the first time, and quotes move at the speed of the conversation.
1-2 days
30 days
40% non-cabinet SKUs
Enterprise fit
Built for catalogs with thousands or millions of valid configurations, and for the retailers and manufacturers who have to keep them accurate across every channel.
- Rules-based product configuration
- BOM generation for products and projects
- Enterprise catalog management
- Ecommerce, PIM, ERP and CRM integration
- Omnichannel deployment
- Dynamic pricing
- Shared configurable product data
- API-first architecture
- WebAR OnDemand™ visualization
- Interactive 3D with real-time updates
Built for complex configurable products
The 3D Cloud platform delivers 3D Visual CPQ workflows for manufacturers and retailers selling complex configurable products across:
