How Flexsteel delivers scaleable customization across 1,300+ dealers with 3D Cloud
“Our partnership with 3D Cloud allows us to simplify complex processes and deliver a more dynamic and interactive brand experience.”
400+
Configurators deployed across consumer and dealer channels in under a year
36K+
Monthly sessions delivered through the 3D Cloud Network™
A dealer network deep enough to be a source of complexity
Flexsteel is one of the oldest and largest manufacturers, importers, and marketers of residential upholstered and wooden furniture products in the United States. With a 1,300+ dealer network, they needed a way to meet rising consumer expectations for 3D visualization and product customization without adding complexity for its internal teams or expansive dealer network.
Simplifying complexity with 3D Cloud
By centralizing and scaling product visualization with the 3D Cloud Platform, Flexsteel replaced complex, labor-intensive processes with a scalable, unified 3D product visualization solution. In less than a year, the company deployed over 400 configurators across consumer and dealer channels.
“3D Cloud has a unique mix of leading technology, straightforward pricing, and a holistic solution that addresses the critical challenges in 3D product visualization for furniture manufacturers.”
A single source of truth that delivers ROI
The 3D Cloud Platform provides Flexsteel with a single course of truth for all 3D experiences across all consumer and dealer touchpoints. This integration drove tens of thousands of monthly sessions with a nearly 3-minute average session time, all managed by a single non-technical marketing specialist.
- 1 Point Person builds, managers and deploys 400+ 3D Configurators (No previous technical experience or 3D experience required)
2:38
Avg. Session
duration
6.9%
Download
BOM rate
4.9%
Share
rate
36K+
Monthly sessions through the 3D Cloud Network
