ENGLEWOOD, Colo. — April 22, 2021— Today American Furniture Warehouse, one of the top furniture retailers in the U.S. with locations in Colorado, Arizona, and Texas, announced an expansion of its 3D commerce strategy with the rollout of the AFW Room Planner, a 3D room planner powered by the 3D Cloud.

“At AFW we are proud to offer our customers unique experiences in a family environment, without the sales pressure,” said Tony Mitchell, Director of Global Logistics for AFW. “3D has become a key part of the AFW experience. It allows products to be explored, touched, felt, interacted with outside of the store environment and these experiences are as close as you can get to an in-store interaction with a product,” he said.

“AFW has always taken an innovative approach to furniture sales and marketing, so it’s no surprise that the company was an early adopter of 3D,” said Beck Besecker, CEO, and Co-Founder of 3D Cloud. “Their new 3D Room Planner is another example of the company’s commitment to enhancing the customer shopping experience.”


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Home Furnishings Association
National Kitchen and Bath Association
City of Hope

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