Scalable, cutting-edge technology set to deliver 16MM on-demand, photorealistic product images, improving La-Z-Boy’s omni-channel shopping and design experiences
La-Z-Boy Incorporated announced the expanded use of new 3D Cloud® technology to positively impact La-Z-Boy’s omni-channel shopping and design experiences. The cutting-edge API-based system generates an image for every possible product and style combination, allowing La-Z-Boy to showcase its full assortment of customization options while enhancing the shoppability of its products across both retail and wholesale channels. When scaled over the next few years, the system will deliver 16 million individual renders on demand.
“The expansion of 3D Cloud’s upgraded, new API-based technology into our business processes means that we can show every product and configuration exactly as it will be built, replacing the time-intensive process of manual rendering production.” – Gerardo Ornelas, VP, Enterprise Digital Transformation for La-Z-Boy Incorporated
The cutting-edge API-based system generates an image for every possible product and style combination, allowing La-Z-Boy to showcase its full assortment of customization options while enhancing the shoppability of its products. It also supports both retail and wholesale channels by making product imagery easier to distribute and keep current. When scaled over the next few years, the system will deliver 16 million individual renders on demand.
See it in action:
