The 3D Cloud 3D Product Configurators Buyer's Guide is designed to help retailers and manufacturers make informed decisions about 3D product configuration. Download now!
Sonia Schechter
Sonia Schechter is the CMO for 3D Cloud™. She has worked with several venture-funded startups and has an extensive background in marketing Augmented Reality, Virtual Reality, and emerging technologies. Sonia holds an MSJ from Northwestern’s Medill School of Journalism and a BA in English Literature from Earlham College.
The 3D Cloud 3D Product Configurators Buyer's Guide is designed to help retailers and manufacturers make informed decisions about 3D product configuration. Download now.
The 3D Cloud Room Planner Buyers Guide helps retailers and manufacturers choose the right 3D room planning partner. Download now.
The 3D Cloud Room Planner Buyers Guide helps retailers and manufacturers choose the right 3D room planning partner. Download now.
What is product customization?
Product customization lets customers choose features, colors, materials, and other options—often using ...
3D product images vs. 3D product models
A 3D product image is a static, rendered image given depth with lighting, shadows, and backgrounds. A ...
The 3D Cloud Kitchen & Bath Project Planning Trends Study 2025 reveals how 3D planning and visualization tools are transforming the remodeling process–giving homeowners and remodelers confidence, clarity, and a seamless experience. In this latest study, conducted in partnership with Provoke Insights, we explore how 3D technology is shaping kitchen and bath renovations. The findings are clear: 76% of remodelers agree that 3D visualization is key to ensuring satisfaction. The year’s study highlights key trends influencing kitchen and bath project planning, equipping retailers, manufacturers, and designers with insights they need to meet evolving customer demands.
What is office furniture rendering?
Office furniture rendering is the process of creating a photorealistic digital image of office furniture ...
The 3D Cloud Contract Interiors Product Configuration Trends Study 2025 reveals how 3D configurators are transforming the commercial design process, making customization faster, more efficient, and elevating the client experience.
What is 3D asset management?
3D asset management encompasses the software and workflows used to manage and distribute 3D digital assets. 3D ...
What is furniture visualization?
Furniture visualization includes the creation of 3D digital models of real furniture SKUs and distribution of ...
The 3D Cloud Furniture Shopping Trends Study 2025 reveals a fascinating tapestry of consumer behavior, highlighting the emergence of a hybrid shopping experience. The future of furniture shopping is not confined to the screen or the showroom – it’s a mix.
What is furniture e-commerce?
Furniture e-commerce is a way to sell and buy furniture and home goods on digital platforms. It covers every part ...
What is composable commerce?
Composable commerce is a way of building flexible online shopping experiences by combining separate software ...
What is visual merchandising?
Visual merchandising is a way of presenting products in stores to attract more shoppers and grow sales. Displays ...
What is a product configurator?A product configurator is a digital tool, often 3D, that allows shoppers to customize product features before ...
What is a USD file?
A USD, or Universal Scene Description, file is a 3D asset format and much more. USD provides a framework for artists to ...
Here are 6 ways that interior design teams from major retailers like La-Z-Boy, Joybird, and Design Within Reach are using 3D to improve the in-house interior design experience.
What is a STEP or STP file?
A STEP file is a commonly used standard computer-aided design (CAD) file format. STEP files, also called STP files, ...
Learn about WebAR and how it can level up your digital content. Plus, benefits, examples, and how to get started.
How ecommerce photography can help increase sales, what you need to take photos yourself, and questions to ask if you want to hire a pro.
Explore the basics of 360 product photography. This guide covers the equipment, how to take the photos and how they can help your sales.
Learn by example how different industries use WebAR technology to level up digital content and the customer experience.
The metaverse will usher in a new era of immersive content supported by a robust creator economy. Learn how to create now to engage consumers today & tomorrow.
The metaverse offers opportunities for brands that adopt Web3 habits. Learn what it takes to make it the core of your revenue from examples and pro tips.
What Is the Metaverse?
The metaverse is a network of immersive digital worlds. People socialize, work, and play there, parallel to our physical ...
Learn the basics of 3D photography and discover methods for creating 3D visuals to promote your e-commerce business.
What Is a Product Configurator?
A product configurator is software that allows people to customize an item and see how it appears. The ...
3D rendering is everywhere: real estate, online shopping, gaming, movies and more. Learn about the art and science of 3D visualizations ...
Many different industries use 3D rendering to help people visualize realistic objects. We share examples of 3D rendering and how verticals use ...
About Tony Mitchell, Head of Global Logistics and Digital Innovator for American Furniture WarehouseTony Mitchell is the Director of Global ...
We have years of experience working with the glTF format in our 3D solutions. We'll share resources for working with glTF files, organizations ...
We use our years of experience helping developers expedite their work with 3D files to explain how to use GLB files, it's relation to glTF, and ...
The most popular 3D file formats for 3D commerce
The number of 3D file formats continues to grow as 3D commerce matures. Five most popular ...
3D commerce is becoming the preferred online shopping option for people around the world. Get the latest statistics to understand why 3D technology is a must-have to increase engagement and convert browsers into buyers. 3D sample videos & a free 3D commerce platform checklist included.
We have years of experience helping developers expedite their work with 3D files. In this guide, we explain how to use FBX files, how to export ...
We have years of experience with all 3D formats and helping developers expedite their work with AR. In this guide, we explain how to use OBJ ...
What is the USDZ file format?USDZ is a 3D file format that displays 3D and AR content on iOS devices without having to download special ...
Ultimate Guide to Comparing Top 3D Room Planners
Professional and amateur designers save time and money by pre-planning a space. Interior ...
Learn if you should outsource 3D modeling, every step in the 3D modeling outsourcing process and how to choose the right 3D modeling vendor. Free checklist.
NOTE: Welcome to 3D Cloud's (mostly) annual predictions for the coming year. This isn’t our first video to the prognostication rodeo, and you ...
What’s a Kitchen Floorplan?
A kitchen floor plan shows the arrangement of cabinets, counters, sink and major appliances in a given space. ...
NOTE: Welcome to 3D Cloud's (almost) annual predictions for the coming year. This isn't the first time the 3D Cloud team has climbed out on the ...
Mixed Reality (MR) uses software and hardware that interacts with your voice and gestures to co-mingle physical and digital worlds. We’ve been ...
What to look for in a Virtual Reality company
You have a great Virtual Reality concept and you've gotten approval to move on it. Your next ...
What is "visual commerce?"
Over the past few years, the notion of "visual commerce" has been defined and redefined. Visual commerce has been ...
Let’s be honest. All of us nerds (including the closet nerds) have dreamt of a virtual fantasy world in which we can participate in otherworldly ...
As Augmented Reality retail technology evolves, new possibilities for mobile retail applications are emerging. Retailers are increasingly using ...
Augmented Reality (AR) experiences often depend on 3D models and the contributions of specialized 3D artists. 3D Cloud has an entire team of 3D ...
Welcome to Marxent's Augmented Reality resource guide. If you're in the process of learning more about top Augmented Reality apps, technologies ...
The mobile AR landscape is diverse and can be confusing. While some top Augmented Reality companies provide a range of products, services and ...
Augmented Reality is an emerging technology and has it's own lingo. This Augmented Reality glossary should help to answer the question "What is ...
There are “AR apps” and then there are apps that truly Augment Reality. The AR apps that truly augment reality deliver immersive, magical, ...
Markerless Augmented Reality (AR) is the preferred image recognition method for AR applications. Learn how it works, the advantages of ...
Qualcomm Vuforia AR offers amazing technology that is set to change creative digital landscape. Enabling experiences such as text recognition, ...
With the introduction of wearable Virtual Reality/Augmented Reality devices such as Oculus Rift and Google Glass, developers and designers will ...
Recently I was considering a visit to Discovery Cove, a local aquatic theme park where visitors can swim with dolphins. Between work and working ...
The number one reason for retailers to invest in mobile applications and experiences is customer demand with loyalty a close second - and a ...
Augmented Reality glasses have a vast number of useful applications in real-world scenarios. Wearable AR will fundamentally simplify the ...
If you think that Augmented Reality glasses are still a thing of science fiction novels, military movies and gamers, think again. The time for ...
Shoppers love a great holiday sale and the 4th of July is no exception. The retail experience brings holidays to life in so many ways. From ...
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